Five Reasons to Visit The Broad

Don’t miss Downtown L.A.’s newest contemporary art museum

Before the $140-million Broad museum opened in Downtown L.A. on Sept. 20, the renowned post-war and contemporary art collection of American philanthropists Eli and Edythe Broad had only been seen by the public bit-by-bit through The Broad Art Foundation’s lending library. Now, art-lovers itching to get a better look at the collection can take it all in at this new, gorgeous space.

Here are five reasons we’re excited about The Broad, and why you should be, too. 

1. Free admission  

That’s right—general admission is free and always will be. However, advanced reservations for free tickets through the museum’s website are strongly encouraged, as only a certain number of visitors can be admitted each day. The Broad is open Tuesday through Sunday.

2. The exhibition

The inaugural art installation (on display into 2016) showcases 250 works from Eli and Edythe Broad’s own collection, gathered over four decades. Explore works by 60 artists from the 1950s to the early 2000s, including vibrant pop art by Andy Warhol and Roy Lichtenstein. Don’t miss Yayoi Kusama’s Infinity Mirrored Room, a mirrored chamber that surrounds you with twinkling LED lights. Download The Broad’s free app to display information on individual pieces and artists, watch videos or take a self-guided audio tour.

3. Innovative design  

The Broad’s 120,000-square-foot stark modern design has some serious Instagram-worthy appeal, both inside and out. It’s based on a unique “veil and vault” concept by New York architects Diller Scofidio + Renfro, in collaboration with Gensler, and features a storage “vault” in the middle of the building that appears to be floating between the lobby and third-level exhibition spaces. Glass windows let you to peer into the vault from the central staircase to see the rest of the collection.

4. Delicious plaza cuisine

Don’t leave without stopping for lunch at the family-friendly Otium restaurant (opening in November) in the Broad Plaza, an adjacent public outdoor space. This new restaurant from award-winning chef and owner Tim Hollingsworth features an open kitchen that merges indoor and outdoor space and serves up rustic wood-fired dishes using fresh ingredients from the restaurant’s garden.

5. Cool downtown location

The Broad’s Grand Avenue location is easily accessible by public transit and is within walking distance of many other fun attractions in Downtown L.A. Catch a show at the Walt Disney Concert Hall or L.A. Phil, take in killer views from Grand Park or get an extra die-hard art fix at the Museum of Contemporary Art (MOCA).